RUCHA GAWAS
New York | Mobile: 9173853497 | Email: ruchagawas@gmail.com | Linkedin: https://www.linkedin.com/in/ruchagawas

Fashion Editor

Dynamic, and Accomplished Fashion Editor with Accomplished Fashion Editor with 12 years of industry experience. Adept at leveraging 12 years of experience in the fashion and luxury industry to create engaging content and drive brand visibility. Currently pursuing a Doctorate in Business Administration (DBA) in Promoting ethics and sustainability in Fashion. Proficient in developing PR campaigns, managing media relations, and collaborating with luxury fashion brands and celebrity influencers. Combines exceptional leadership skills with a passion for fashion and an eye for emerging trends. Highly skilled in market research and trend forecasting. Exceptional team builder and leader with sound decision-making and critical thinking skills.

Experience
Editor – Magazine for Fashion (MF) & Without Productions New York| 2019-Present

• Created original fashion-related content for multiple magazines and websites and worked closely with designers and other industry professionals.

• Managing content calendar for the style and grooming verticals, brainstorming, pitching, writing, editing, and producing franchised conceits, evergreen stories, and news articles

• Assisting fashion editors on photo shoots and with sample returns

• Designed and conducted PR campaigns for fashion shows and events of luxury brands like Burberry,

  Gucci, and Louis Vuitton

• Managed external communications and marketing strategies, including media relations, PR, awards, and

  corporate publications.

• Performed market research, stayed current with current fashion trends, and assisted in creating weekly

  editorial stories.

• Built and mentored a high-performing editing team to achieve growth and increase engagement.

• Partnered with global colleagues to drive knowledge-sharing and global campaign results.

• Managed multiple brands and collaborated with global teams and leaders across various geographies.

• Supported media and content partnerships and utilized emerging technologies like augmented and virtual

  reality.

• Attended various fashion shows, promoted the company all over the Internet, and participated in and

  oversaw photo shoots to ensure that the company's goals were met.

• Built and maintained professional relationships with luxury showrooms, communicated with clients, and

  executed multiple clerical tasks.

• Awarded Employee of the Month and recognized by executives for constantly performing excellent work.

• Contributed to more oversized magazine style or grooming features (i.e., March and September Guides to

  Style)

• Attended style and grooming market appointments, desk sides, and New York Fashion Week

  presentations.

• Edited and approved weekly Guide to Style newsletters.

• Collaborated with web producers and web creative team on converting in-book stories to online content.

• Coordinated digital support of strategic partnerships.

 

Summer Intern (MBA) – Vogue, Conde Nast Intern and contributing writer – Amica Magazine Senior Editor – Magazine for Fashion (MF)

New York | 2018-2019 Milan, Italy | 2017-2018

Milan, Italy | 2014-2017

• Determined fashion blog content through market research and current trends.

• Assigned a team of 14 writers on specific topics with content guidelines.

• Contracted with beauty and fashion designers and manufacturers to promote brands through articles and

  new releases.

• Speak at industry events and act as a visual spokesperson for the brand.

• Conceptualized, coordinated, and directed editorial, weekly site content photo shoots for the accessories market.

• Worked with the category management team to ensure featured looked-for apparel and accessories placements on the main homepage, section pages, and emails.

• Worked cross-functionally with design and copy teams on the overall look and feel of the site.

• Researched new ideas for weekly site content through site-to-site analysis and multimedia outlets.

• Maintained a book of tears for editorial, weekly site content story ideas, photography, styling, layouts,

  copy/font, and color palettes.

• Created and maintained all styling documents – including market coordination, credit, and styling.

• Exposed readers to fun new trends relevant to their lives

• Covered Milan Fashion Week, Paris Fashion Week and London Fashion Week

  Associate Editor –Elle Magazine Mumbai, India | 2012-2014

• Forecasted fashion trends and planned and prepared coverage appropriately and timely for the reader base.

• Attended client and vendor special events and industry-specific shows.

• Maintained excellent client relations with shop owners allowing borrowing power for magazine photo

  shoots.

• Developed strong relationships with photographers, PRs, and talent agents to bring interesting people and

  original ideas to the men's content team.

• Worked closely with the Style Editor on planning content and workflow, including overseeing the in-house

  e-commerce studio styling, deliveries, internal projects such as press day styling, and ensuring that all

  features/the home page are supported wherever possible with solid visuals.

• Pitched, wrote, and produced meaningful content roundups and reviews of the latest (How to wear the

  hoodie + bomber jacket trend without trying too hard.)

  Assistant (Fashion & Lifestyle) Editor– Femina Magazine Mumbai | 2010-2012

• Reviewed stories and ideas and contracts with freelance writers when applicable

• Continually provide content to magazine blog and website, maintaining an active online presence.

• Generated strong visual shoot ideas that would work across all content franchises. Develop these ideas

  from inception to completion, calling in the suitable clothes, working on the edit with the Men's Style

  Director, and ensuring all product shot is correct to the buy.

• Styled a broad cross-section of talent and models for features and main fashion stories. Work with the

  video team on in-house projects.

• Created strong mood boards for the fashion business based on seasonal buys. Worked with the in-house e-

  commerce team to create solid visuals for customer profiling.

• Brought a strong awareness and exciting point of view to the latest fashion news and industry

  developments to both the Style Editor and Men's Style Director. Have a strong knowledge of brands and a keen interest in new labels that would be relevant to the buying team.

  Lifestyle and Fashion Journalist – Mumbai | 2005-2009 Magazines - Elle, Verve, Grazia, Citadel
  Newspapers - Times of India, The Hindu Times, The Indian Express

  Education
  Doctorate in Business Administration (DBA) – Major in Marketing, National Louis University, Chicago, IL |

  2022-Present
  Master of Business Administration (MBA) – Major in Marketing, Minor in Media Studies, Fordham University, Gabelli School of Business
  Masters (M.A.) – Major in Fashion Public Relations & Communications, minor in Fashion Journalism

Cover Letter

Rucha Gawas
New York | Mobile: 9173853497 | Email: ruchagawas@gmail.com | Linkedin: https://www.linkedin.com/in/ruchagawas Video https://youtu.be/tEgPXgTBLsU

To the Hiring Manager,

I am writing to express my keen interest in the Fashion Editor position. With 12 years of industry experience and a strong passion for fashion, I possess the skills and expertise necessary to contribute to your team and drive the success of your brand.
I have honed my skills in creating original and engaging fashion-related content throughout my career. As an Editor at Magazine for Fashion (MF) and Without Productions, I have successfully managed content calendars, brainstormed innovative ideas, and produced high-quality franchised concepts, evergreen stories, and news articles for brands such as Conde Nast, Elle, Amica and Grazia across cultures and international geographies. I have collaborated closely with designers and industry professionals, ensuring the delivery of captivating fashion-related content to our readers.

Additionally, I have developed and executed PR campaigns for luxury brands such as Burberry, Gucci, and Louis Vuitton, gaining valuable experience in managing media relations and external communications. I am adept at performing market research, staying current with current fashion trends, and translating them into compelling editorial stories. My strong leadership skills have enabled me to build and mentor high-performing teams, driving growth and engagement. Furthermore, I am pursuing a Doctorate in Business Administration (DBA), focusing on promoting ethics and sustainability in fashion. This academic pursuit reflects my dedication to driving positive change within the industry and aligning my style with social and environmental responsibility.

I am impressed by [Company Name]'s commitment to delivering innovative and influential fashion content. The opportunity to contribute to your brand's growth and collaborate with your talented team dramatically appeals to me. My industry experience, academic background, and passion for fashion make me a strong fit for this role.
Thank you for considering my application. I have attached my resume for your review. I would welcome the opportunity to discuss how my skills and experiences align with [Company Name]'s vision. I look forward to the possibility of joining your team and contributing to the continued success of your brand.

Sincerely, Rucha Gawas