RUCHA GAWAS

New York Mobile: 9173853497 Email: ruchagawas@gmail.com Linkedin : https://www.linkedin.com/in/ruchagawas Video: CV https://www.youtube.com/watch?v=tEgPXgTBLsU

Marketing & Communications Director – Without Productions.

New York 2019–Present

EXPERIENCE

• ●  Designed and conducted Public Relations campaigns, including editorial media for fashion shows and events for Burberry, Gucci, And Louis Vuitton worked with Global celebrity influencers like Gerard Butler, Jason Statham, and Ryan Gosling.

• ●  Headed planning and execution of new business ventures worth US $12Mas a spin-off to an existing business.

• ●  Built, managed, and mentored a high-performing marketing team to help achieve growth strategy and increase engagement.

• ●  Managed and delivered external communications and Marketing strategies, including media relations, PR, awards, corporate publications, and

  events; built collaborative relationships and negotiated strategic partnerships with luxury fashion brands headquartered in the U.S.

• ●  Partnered with global colleagues to create a culture of continuous knowledge sharing and results of campaigns to drive global learning and best.

• ●  Managed multiple brands and collaborated with global teams/ leaders across geographies such as Tokyo, Moscow, Berlin, Los Angeles, Barcelona,

  and London. Initiated a marketing campaign to improve customer outreach, brand visibility, and reputation for new international geographies.

• ●  Digital marketing strategy and execution for B2B, B2C, E-commerce optimization and Merchandising, CRM, Influencer Marketing, Performance Marketing, ABM, Growth Strategies, Data Analytics, Big Data, Pitch Decks, Strategy Decks, Omni Channel, media planning and media relations,

  Market Places, Performance Marketing, site merchandising, brand management, Competitive Analysis

• ●  Go-to-Market Strategy, cross-cultural/ functional team leadership, marketing segmentation, market research and analysis, competitive and trend

  analysis, Affiliate & Partnerships program, managed marketing calendar and timeline, Marketing P&L, Metaverse, A/B Testing,

• ●  Planned and executed social media strategy along with SEO, SEM, Paid Search, Paid Social, Marketing Automation, and Email Marketing

• ●  Managed digital accounts, including the planning, launching, and analysis of Google AdWords and Facebook Ads

• ●  Support media & content partnerships in providing assets & brand direction, Metaverse showrooms and artificial intelligence, augmented reality, and

  virtual reality.

  MBA Intern - Calzedonia New York 2017-2019

  • ●  Collaborated with the international marketing department to review two pitch decks and marketing material for prospective customers, ensuring more alignment with the Calzedonia brand identity.

  • ●  Worked on expanding the e-commerce website and refurbishing strategy for extension of direct-to-consumer sales.

  • ●  Marketed new product launches, sales, and promotions.

  • ●  Assisted with the development of strategies for seasonal marketing initiatives & global activations.

  • ●  Identified the need for a unique brand identity; designed and implemented vision and re-strategized for the U.S. Market

  • ●  Created a dynamic strategy and inspired vision of client experiences and bespoke marketing material after detailed market research in the United

    States

  • ●  Implemented a new CRM tool and sales strategy leading to higher customer retention by 8%, and executed Pop-Ups/Pop-Ins

    International Director of Marketing, P.R. & Communications– Without Productions (agency) New York 2014- 2017

• ●  Drove Seasonal Trading Plans for US and Canada DTC sites and marketplaces such as Amazon, E-bay, and Walmart, as well as Supported and assisted in marketplace launch and growth.

• ●  Analyzed competitive landscape primarily focused on navigation and consumer experience to make recommendations to incorporate into the business to improve usability, discovery, and conversion.

• ●  Utilize data-driven methodology, analysis, and measurement to improve the effectiveness and efficiency of performance channels.

• ●  Optimized the digital strategy, including full-funnel performance - Planned and monitored the acquisition and performance marketing strategies, best

  practices, competitive landscape, ecosystem, and experience with social channels, e.g., IG, Facebook, YouTube, Tik Tok, etc. Monitored

  engagement/conversion KPIs and was responsible for a briefing on asset and content requirements to drive on-site storytelling.

• ●  Executed SEO, SEM, Paid Search, and Paid Social strategies and best practices. Testing approaches include A/B tests, incrementality tests, and

  growth planning for acquisition and retention.

  Senior Manager, Marketing – Without Productions Milan, Italy 2012-2014

• ●  Designed and conducted P.R. campaigns, including editorial media for fashion shows and events for Burberry, Gucci and Louis Vuitton

• ●  Managed over 30 social media, email & digital content marketing campaigns, measured and used metrics and analytical tools to track progress.

• ●  Conceptualized culturally relevant creative and engaging content using visual and cinematic storytelling for upcoming creative talent and

  influencers.

• ●  Oversaw content creation and execution, including working with creative partners and managing photo shoots and fashion shows for 35 events.

• ●  An initiated marketing campaign to improve customer outreach, brand visibility, and reputation for new international geographies.

• ●  Devised a 5-year roadmap after performing market sizing and recommended a business plan in luxury fashion to increase market share.

● Managed multiple brands and collaborated with global teams/ leaders across geographies such as Tokyo, Moscow, Berlin, Los Angeles, Barcelona, London

Manager, P.R. & Communications (2011-2012), Store Operations (2010-2011) – Steve Madden Mumbai 2010-2012 ● Led a team of four managers, five executives & 20 sales staff in launching three new Steve Madden stores across.

● Planned vision for brand promotion activities according to regional cultural and consumer trends and led a team to organize 35+ promotional events. Developed a brand launch plan and played a pivotal role in exceeding the yearly sales target by 25%.

● Earned fast-track promotion/recognition by the CEO for formulating a highly regarded 5-year businessstrategy.

EDUCATION
NATIONAL LOUIS UNIVERSITY, CHICAGO, IL DBA, Doctorate in Business Administration – Major Marketing 2022- Present

FORDHAM UNIVERSITY, GABELLI SCHOOL OF BUSINESS New York, NY MBA, Major- Marketing, Minor- Media Studies 2017-2019 Academics: Dean’s Scholarship and President, Fordham Women in Business Club.

ISTITUTO EUROPEO DE DESIGN Milan, Italy Masters, Fashion PR and Communication 2009-2010 FERGUSSON COLLEGE Pune, India - Bachelor of Arts, English Literature 2005-2008

ADDITIONAL INFORMATION

Fashion: National & international pageant winner (Miss India Worldwide & other titles), reality TV star and model Miss India Worldwide India,

Channel V Get
Gorgeous 3, Absolut Elite Model Hunt 2007 Winner, Citadel Westside Miss Pune 2005, Miss Oriflame 2004, Gladrags Mega Model Hunt 2006, Miss India Italy.

Languages: Fluent in Hindi & Marathi, conversant in Italian and French.
Industries- Luxury fashion, premium fashion, lifestyle, spirits, make-up, consumer goods, SAAS

SKILLS & SOFTWARE

Software: Tableau, SPSS, Google Analytics, WordPress, SEO, HubSpot Inbound Certification, MS Office Suite, Adobe Suite, Stata, SAS, HEDW, Keynote, MS Office, MS Excel, Powerpoint, Fashion GPS, Asana, Salesforce CRM, Shopify, Premiere, Final cut pro, Capture One, Marketo, Evergauge, Jira, Klaviyo, Hubspot, Hootsuite, Ahrefs, Optimizely, Canva, Visme, Mailerlite, Zoho, Mail chimp, Pardot, Upfluence, Google Trends, Google Adwords, Google Analytics, Moz Pro, Keywords everywhere, Trello, Slack, Microsoft Teams, Yoast, Buzzsumo, Wordpress, Aspire, BigCommerce, Facebook, Instagram, TikTok, Linkedin, Youtube, Twitter, Pinteret

COVER LETTER

I am Rucha Gawas, global marketing, communications and strategy professional currently studying my Doctorate in Business (DBA) in Marketing ( integrating ethics and sustainability in business) with 2 Masters degrees ( Masters in P.R. & Communication from IED Milan and MBA in Marketing from Fordham University, Manhattan, New York) & 12 years of experience in Fashion & Luxury, Media and Technology across Asia, Europe & U.S.A. You can learn more about me by watching my video CV https://youtu.be/tEgPXgTBLsU

I started my career in modeling at 16 and won several pageants, my last one being Miss India Worldwide. I decided to pursue my passion for marketing. I developed my domain knowledge in Marketing, P.R. & Communications and Business Strategy over the next couple of years, working with luxury brands such as Gucci, Burberry, Dolce & Gabbana and managing celebrity influencers such as Gerard Butler, Jason Statham, Ryan Gosling amongst others.
I do have work authorization to work in the United States, I look forward to having the opportunity to connect with you via email or phone.

Thank you, Rucha Gawas